SZIGET Festival is one of the major festivals of Europe with 500,000 visitor each year through the one week programme. The "Tidy Campsite Pledges" draw 11K campsite visitors to the online competition during the festival.
What’s the issue?
Challenges in Audience Engagement and Sustainability at Festivals. Major festivals like SZIGET struggle with engaging their diverse audience and promoting sustainability efforts. Ensuring attendees keep the venue clean and maintain a sense of responsibility towards the environment is a priority for event organizers. Traditional methods of audience interaction may fall short in addressing these challenges.
Vialog offers an innovative solution to engage festival attendees and support sustainability initiatives. By using Vialog, event organizers can collect video messages from visitors, showcasing their feedback, commitment and recognition of brand qualities. The Vialog tool embedded into festival assets such as their website and app facilitates seamless audience-generated content, allowing organizers to present the diverse audience and reach hundreds of recordings with ease.
“This year we used Vialog to support our sustainability efforts. We were recording messages of the visitors, how they would like to keep the SZIGET island clean and tidy. And it was a great success. Well, we could really present the diversity of our audience through Vialog. We could reach a few hundred recordings, and we were really happy of the results.”
Ákos Dominus, sustainability manager at SZIGET
Vialog's impact at SZIGET
Vialog increased awareness and commitment to sustainability at SZIGET festival.Implementing Vialog at SZIGET Festival resulted in a significant increase in audience engagement and awareness of sustainability efforts. Attendees recorded pledges to clean up their campsites, dispose of garbage properly, and responsibly handle tents and camping accessories. These pledges were displayed on the Main Stage screen, fostering a sense of community responsibility. 100% of the videos participated in the raffle. As a result, attendees committed to keeping the festival site clean, and organizers saw a successful integration of Vialog into their sustainability initiatives.