Media

Engage and Activate Your Audience with Vialog
Discover safe, scalable video discussions that empower publishing outlets to engage stakeholders authentically, drive social-first journalism, and generate future-proof revenue.

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Client & Team Voices

Industry Insights

The primary challenge for media organisations is engaging new audiences on their websites amidst centralised social media platforms while ensuring community safety.

The 2024 Edelman Trust Barometer highlights that 64% of respondents globally worry journalists intentionally mislead people, a 3% increase from 2023. Media distrust is prevalent in 15 out of 28 countries, with the UK experiencing the lowest trust and the most significant decline.
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To address echo chambers and the perception of polarisation, fostering new interactions between journalists and readers is essential for reinstating media as a democratic pillar.

Vialog offers a solution by enabling direct, moderated video contributions, boosting engagement, and exploring new revenue models. Without requiring apps, downloads, or schedules, Vialog integrates seamlessly with existing websites, keeping readers engaged on-site.
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Client Success Stories

BNNVARA

The public broadcaster from The Netherlands generated 1 new video for every 100 reader leading to 240% more videos than text comments on pages where both features were enabled.
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“We want to have a relationship and discussion with our readers. This is where the match is with Vialog.” Listen to Boris van Bennekum, strategy and innovation lead at BNNVARA →

BNNVARA utilised Vialog for faster, cost-effective user-generated content generation, enabling meaningful discussions and achieving engagement goals. Custom features like Dutch transcripts, live discussion updates, and API enhancements were developed. Vialog also increased the activation value of “BNNVARA Allies” to drive user engagement and valuable content creation.

Recognized by STADIEM as a Next Generation Media solution, the partnership of BNNVARA and Vialog excelled in a highly competitive program with 350 participants, securing a spot in the top 9%. Supported by funding from the European Union’s Horizon 2020 programme (grant agreement No 951981), this success facilitated the research and development of enterprise-level features and operations for media companies.

See how “BNNVARA Allies” engaged with Vialog, as fans submitted video comments to celebrate Even tot Hier’s Golden Televizier Ring award and Tim Hofman’s wins, including the Impact Award for the BOOS broadcast on The Voice of Holland. Visit the original article.
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“Especially online we are focusing on the interaction with our audience.” Lydie Polak, team lead and product owner at bnnvara.nl

Why Choose Vialog?

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Seamless Accessibility

Vialog works on any device and operating system, accessible to anyone with internet and a camera. It supports auto-generated video transcripts in 37 dialects, ensuring inclusivity and ease of use for all participants.

Elevate Audience Engagement

Activate dormant audiences and transform casual readers into content creators, ensuring brand resilience. Enhance engagement with exclusive content, social-first strategies and two-way interactions.

Grow Engagement & Revenue

Build a unique video library. Auto-generated video transcripts drive new traffic through SEO, and videos increase engagement times, driving future-proof revenue.

Robust Safety & Trust

Customisable safety settings ensure scalable moderation. The Dashboard offers full editorial control over every submitted video.

Dashboard for Media

Easily integrate Vialog into your website with a single line of code. Customise discussions in real-time from your Dashboard, track key performance indicators with enterprise-level reporting and API, and enhance service journalism with interactive video content.

Scale Your Discussions with Videos, Grow Revenue

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